3 Ways to Enhance Your Employer Brand on Social Media

Author: Victoria Cohen

If you’re looking to attract top talent into your company, it is without a doubt that your brand presence on social media is a determining factor in garnering the attention of skilled job seekers. Over 75% of Job Seekers will consider a company’s reputation before even applying to a job. (source)

Companies with a successful brand presence on social media attract 50% more qualified candidates, have 1-2x quicker recruitment cycles, and have a 28% reduction in employee turnover (source)

Here are our top 3 tips on how to enhance your employer brand to attract your target audiences and turn your company into a talent magnet on social media!

1. Expand Utilization of Social Networks

While Facebook, LinkedIn, and Indeed remain excellent sources of sourcing candidates, they are also flooded with hiring managers and recruiters, which makes it easy to blend in with other companies. Tapping into platforms predominantly used by young professionals such as TikTok and Instagram Reels will increase your brand awareness in a more memorable, and engaging manner.

2. Give a Glimpse into a Day in the Life at Your Company

Job Seekers want to see why your company is a great place to work for, and what makes your company stand out from other opportunities on the table. It’s worthwhile to create a content marketing plan that highlights your unique company culture. While photos work well for highlighting certain benefits, creating video content with further strengthen your brand presence on social media. Videos foster more personalized connections and build trust between you and your target audiences. Below are content ideas that may help job seekers truly envision themselves working at your company:

Day in the life of an employee or testimonials of current employees
Spotlight company perks such as social activities, celebrations and trips
Highlighting office perks such as free gym access or remote work options

3. Consistency is Key

Consistency is key when it comes to improving your brand presence on social media. To further engage job seekers with your company brand, focus your efforts into creating a consistent social media strategy that will boost your posts to the top of their feeds by doing the following:

Post Consistently

Check your social media insights or use a social media management system to determine when activity and engagement of your target audience is the highest
Develop a content marketing plan to post consistently each week based around when activity is at its prime
Create a variety of content to peak the interests of your target audience

Consistent Branding

Ensure that all your social posts are consistent with your brands fonts, colors, and typography

Consistent Voice

Ensure that your social media platforms deliver a proper representation of your company with brand-appropriate bios, captions, and voicing