Author: Katie Forsha
Listen, we all know why you’re here. You’re probably hitting a wall in the world of social algorithms and Reels, or maybe you don’t even know what a Reel is, in which case, we really have some work to do, but nonetheless, the world of digital promotion is a beast and you’re lost.
That’s where I come in.
I won’t bore you with some history of marketing strategies throughout the decades, nor will I give you the golden ticket to the most incredible social media posts because frankly, that ticket will expire quick with the ever-changing algorithm (thanks, Google). But, what I will do is share with you some tips for creating strong job postings that have worked well for us at SSE, and I have a feeling, will work well for you too.
If a strong job posting is the brie cheese of a charcuterie board, consider the job ad image to be the berry jam on top. It takes the cheese to the next level, adds some flair and creates conversation.
Now I’m hungry.
So why do you need a job ad when you already have a job posting? Well here’s where the whole digital thing enters the conversation. Typically, job postings are long-form content, including what is often a page-worth of descriptions and long-winded verbiage. It’s all the nitty gritty that the right candidate will want to read once they decide that the title and epic introductory description lured them in. But, it’s the image that will catch the eye of the right candidate to lure them in.
Painting a picture of what the candidate will do, ie: taking calls, working on the computer, operating machinery, etc., helps visual learners understand the job description before they even read a word. It offers the opportunity for candidates to see themselves in the role, and might just be the little kick they need to read more.
Make sure to use your branding to your advantage. As fun as it is to mix up the design, sticking to your brand colors, fonts, and overall aesthetic time and time again will help establish brand recognition for candidates.
There’s only so much that fits on a social post, so make sure you leave some of the verbiage for the caption, and keep the core information on the image itself. We tend to follow the format of including these elements:
There ya have it friends, the secret sauce for writing a compelling job ad! Let us know what you think and/or if you have other tips to add!