Social media has dramatically changed the way people all over the world interact and communicate – and recruiting is no exception. In fact, 91% of employers now use some type of social media for recruiting.

From building brand awareness to decreasing time-to-fill, social media platforms allow for a more proactive and targeted approach to reaching a much broader network of candidates – those actively seeking jobs as well as passive candidates.

Today, nearly every job seeker is active in some form of social media. So how do you make your company stand out among the others? Adding a relevant image to a social job post is a sure-fire way to increase engagement – in fact, a social post with an image is 10 times more likely to get engagement than one without.